I’m Will Writes — a legal SEO consultant helping law firms turn their expertise into content that ranks, resonates, and drives results.
SEO services for law firms
SEO for bankruptcy law firms, SEO for civil litigation law firms, SEO for commercial law firms, SEO for corporate law firms, SEO for criminal law firms, SEO for divorce law firms, SEO for employment law firms, SEO for family law firms, SEO for housing and landlord law firms, SEO for immigration law firms, SEO for medical negligence law firms, SEO for personal injury law firms, SEO for probate law firms, SEO for property law firms, SEO for tax law firms.
Whether you’re a boutique practice or a medium/large-sized law firm, your online presence should reflect your legal expertise. I create search-optimised content that not only ranks on Google and other search engines but also builds trust, attracts the right clients, and supports your long-term growth. No filler, no fluff — just data, strategy, and search results.
I make sure the words, titles, meta descriptions and headings on your key pages are clear, focused, and helpful. This helps your website show up better in search results and makes it easier for visitors to understand what you offer.
I help your law firms show up when people search for legal services in your area — whether it's on Google Maps or local search results. Perfect if you want more clients from specific towns, cities, or regions.
This monthly service is for SRA regulated law firms. I take care of everything — from planning to content — so you can stay focused on your clients while your website steadily moves up in search results.
I dig into what your competitors are ranking for, how they’re doing it, and where the gaps lie — giving you a strategic edge. This analysis shapes smarter content, sharper targeting, and more effective SEO decisions.
You take care of the law, I’ll take care of the rankings.
Here are 35 frequently asked questions about SEO consulting, search engine optimization, and digital marketing strategies, covering everything from SEO audits to keyword research, content marketing, and web analytics.
Legal SEO requires specialist knowledge of legal services, compliance with regulatory guidelines, and a precise, trust-building tone — all while targeting competitive keywords with local and practice-area focus. It’s SEO that speaks both to Google and to real clients seeking legal help.
By optimising for local search terms, improving your Google Business Profile, and earning local citations, I help your firm appear when nearby clients search for legal help — increasing enquiries from the areas you serve.
Yes — with a focused strategy, strong content, and local SEO, smaller firms can compete effectively. I help position your expertise in front of the right audience and carve out visibility where it counts.
SEO can help law firms attract more enquiries and better-quality clients, but results usually build over time — typically within 3 to 6 months.
Here’s a simple way to look at ROI over a 3-month period:
ROI = (Total Value of New Clients Over 3 Months – Total SEO Cost Over 3 Months) ÷ Total SEO Cost × 100
For example, if your firm brings in £30,000 from new clients over 3 months and your SEO investment during that time is £6,000:
ROI = (£30,000 – £6,000) ÷ £6,000 × 100 = 400%
That means for every £1 spent, you might generate £4 in new client value — and SEO can continue to deliver results long after the work is done.
Please note: These figures are illustrative only. Actual results vary depending on your practice area, location, competition, and how well your site converts visitors
Most law firms start seeing meaningful improvements within 3 to 6 months, depending on competition, site history, and consistency. SEO is a long-term strategy — the more focused the effort, the stronger the results over time.
My SEO approach is built around long-standing practices, long-term stability, and compliance with Google’s guidelines. I do not use shortcuts, manipulative tactics, or anything that could put your site at risk of a penalty. That said, SEO involves many moving parts — including Google algorithm updates, changes to your own site, and your competitors’ activity — which can all influence rankings.
While I take reasonable precautions to protect and improve your search performance, no ethical SEO provider can guarantee rankings will never fluctuate. My role is to identify risks, implement sustainable improvements, and act quickly if negative changes occur. If your site does experience a dip, I’ll work with you to investigate and take corrective action where needed.
Yes — I offer in-depth SEO audits that assess your current site performance, content structure, and search visibility, highlighting exactly what needs to change to start ranking and converting better.
I offer both. Most clients benefit from ongoing monthly support, but I also take on focused, one-off SEO projects such as audits, content rewrites, or launch-phase optimisation.
Each package includes a tailored SEO strategy, ongoing site optimisation, legal content support, competitor analysis, keyword tracking, reporting, and access to a custom dashboard — all focused on building visibility, trust, and measurable client growth.
Absolutely — I create tailored SEO strategies based on your unique services, practice areas, and goals, ensuring your firm ranks for terms that matter most to your clients and local market.
Yes — I can work with your current site to improve content, structure, and technical SEO, or collaborate on a rebuild to ensure everything is optimised from the ground up.
I work with solicitors, barristers, and legal brands of all sizes — from sole practitioners to national firms — across a range of practice areas including family, employment, personal injury, commercial, and more.
Yes. If your firm is expanding across cities, regions, or countries, I can help you build a strong online presence in each location. From site structure to location-specific content, I ensure your firm is easy to find — no matter where you’re expanding.
I combine legal insight with keyword data to target what your ideal clients are searching for — balancing volume, competition, and relevance to ensure your firm shows up for the right terms in your practice areas.
Both. I write high-quality, search-optimised legal content tailored to your audience — from practice area pages to blog posts — while also providing the strategy that ensures it ranks and performs.
Yes — different areas of law require very different approaches. A criminal defence page, for example, needs a very different tone and user experience than a family law or corporate law page. I structure content and keyword strategy with a clear understanding of the service context, the intended audience, and the client’s likely search intent — not just based on keywords, but also how clients think and decide to contact a solicitor.
Yes — I write or refresh practice area pages so they’re optimised for search, aligned with your expertise, and easy for potential clients to understand. The goal is to boost visibility and drive more relevant enquiries to your firm.
Yes — I create blog content that’s legally accurate, SEO-optimised, and aligned with your firm’s tone. Each post is designed to answer client questions, build trust, and improve your visibility in organic search results.
Yes — I can refine your in-house content to improve search visibility, clarity, and conversion. That includes keyword integration, structural edits, metadata, and tone adjustments to ensure it meets both SEO goals and your firm’s voice.
SEO copy is written to rank and convert — using plain language, structured content, and keywords that attract traffic. Legal writing often focuses on precision and formality. I blend both to create content that performs and builds trust.
I structure content around how people actually search — addressing real questions, using natural headings, and making answers easy to find. It’s about matching user intent while guiding them toward your services through clear, optimised, and helpful writing.
Yes. Many law firm pages — especially those covering regulated services — require specific disclaimers, eligibility statements, or regulatory language. I ensure those elements are preserved or appropriately structured in a way that doesn’t harm SEO performance. This includes working with compliance-approved content while still making the page indexable, readable, and keyword-relevant.
I identify duplicate pages, consolidate or rewrite them where needed, and ensure each page targets unique keywords. Clean, distinct content helps avoid SEO penalties and improves your site’s authority, clarity, and search performance.
Yes — I structure, write, and optimise service pages so they rank for relevant keywords, clearly explain your offering, and convert visitors into enquiries.
Yes — I optimise your Google Business Profile with accurate details, service areas, categories, and keywords to boost your local visibility and attract clients searching for legal help in your area.
Yes — I use location-specific pages, local keyword strategies, and targeted content to help your law firm rank across multiple cities or regions, even if you operate from a single office.
Yes — I manage local citations and directory listings to ensure your firm’s information is consistent across the web, helping boost local rankings and strengthen your online authority.
You’ll see steady improvements in keyword rankings, website traffic, and enquiries. I also provide monthly reports and a custom dashboard so you can track what’s working — and what we’re doing to keep growing.
You’ll get a clear, jargon-free monthly report showing traffic, keyword growth, and site performance — plus a live Looker Studio dashboard for real-time tracking of your SEO progress and ROI.
Yes — I can help set up lead tracking through tools like Google Analytics and call tracking software so you know exactly where enquiries are coming from and how SEO is contributing to your growth.
Yes — every client gets access to a custom Google Looker Studio dashboard with real-time insights into traffic, rankings, and conversions — so you’re never in the dark about how SEO is performing.
Yes — I understand the Solicitors Regulation Authority (SRA) rules and advertising standards, and ensure all SEO content respects compliance while remaining compelling and client-friendly.
Yes — I write in a tone that’s clear, professional, and trustworthy. Whether it’s for individuals or businesses, the content reflects the credibility and care clients expect from a law firm.
Absolutely — I often collaborate with in-house teams to align SEO with brand voice, existing workflows, and internal content plans. My role is to support, guide, and enhance your current efforts — not to replace them.
I use trusted SEO tools like Semrush, Ahrefs, Screaming Frog, Surfer, Google Search Console, and Looker Studio — combining them with legal know-how to guide strategy, track performance, and refine content for real-world impact.
SEO copy is written to rank and convert — using plain language, structured content, and keywords that attract traffic. Legal writing often focuses on precision and formality. I blend both to create content that performs and builds trust.
Yes — I analyse your competitors’ top-performing content, keyword strategies, and SEO gaps to uncover opportunities that can give your firm a strategic advantage in search.
Every law firm is different — and so is the SEO strategy that will work best for you. I offer flexible pricing based on your goals, practice areas, and the level of support you need. Whether you’re looking for a one-off audit or ongoing monthly support, get in touch and I’ll be happy to provide a tailored quote.
It starts with a quick call or message. We’ll chat about your goals, challenges, and ideal clients — then I’ll propose a plan that fits. No pressure, just a clear path forward.
Schedule a free consultation with myself and let’s make things happen!
Law firm SEO focused on visibility, content, and results. I develop strategies that attract the right clients and grow your legal practice online.
