If you’re a barrister looking to attract more direct access clients or build your online profile, I can help.
I’m Will Writes, and I specialise in SEO for legal professionals, including barristers. I’ll work with you to make sure your website shows up when people are searching for the expertise you offer — clearly, ethically, and without the jargon.
Whether you’re working independently or as part of a chambers, I’ll help you stand out online and grow your personal brand and practice.
SEO services for barristers
SEO for bankruptcy barristers, SEO for civil litigation barristers, SEO for commercial barristers, SEO for corporate barristers, SEO for criminal barristers, SEO for divorce barristers, SEO for employment barristers, SEO for family barristers, SEO for housing and landlord barristers, SEO for immigration barristers, SEO for medical negligence barristers, SEO for personal injury barristers, SEO for probate barristers, SEO for property barristers, SEO for tax barristers.
Do you want to help your clients find the best advice, save on legal fees and have a more streamlined experience? My legal SEO services help barristers raise their online profile, attract direct access clients, and stand out in competitive practice areas. I turn your legal expertise into clear, discoverable content — making it easier for clients, solicitors, and journalists to find and instruct you.
What matters most isn’t how many people visit your website — it’s who they are. The right SEO doesn’t just drive traffic; it attracts the right kind of traffic. Qualified, relevant visitors who are more likely to instruct, refer, or engage.
If you’re a barrister working in a competitive practice area, you could benefit from using my SEO services.
I work quietly in the background to help you be found when someone needs your expertise most. I don’t promise quick wins or flashy gimmicks. I work thoughtfully to ensure the right clients, solicitors, and instructing parties can find you when it matters.
That’s the kind of visibility I believe makes a difference — and the kind I care about delivering. – Will Writes
Get found online more easily, attract the right clients, and build a stronger awareness with monthly SEO support made for barristers and chambers.
I’ll review your current SEO setup to see where you stand—and whether we’re a good fit.
If we’re aligned, I’ll send you a tailored SEO plan designed to meet your specific goals as a barrister or chambers.
Once you're happy to proceed, we’ll sign the agreement and issue the first invoice to get started.
I’ll send over a short but focused questionnaire to learn about your practice and any past SEO efforts.
I’ll carry out your audit, build your strategy, and deliver the first round of SEO improvements.
From here, your search visibility should grow steadily—helping you attract more of the right clients online.
Start showing up where it matters. Contact Will Writes today and turn your legal expertise and authority into helpful search results.
Below are 35 frequently asked questions about my Barrister SEO services — covering everything from audits and keyword research to content strategy and visibility tracking. Whether you’re new to SEO or just looking to know more, this section gives you straightforward answers.
SEO (Search Engine Optimisation) helps barristers and chambers become more visible online by improving where they appear on Google. It’s about ensuring your expertise, practice areas, and credibility are easy to find for both instructing solicitors and public access clients.
Yes — even if most work comes from referrals, SEO builds your presence for future instructions. Many successful barristers use SEO quietly but effectively to attract media, direct access clients, and new opportunities through visibility and credibility online.
Even with strong networks, being visible online ensures you’re discoverable by new instructing solicitors, public access clients, and legal directories. A strong presence builds trust, showcases your expertise, and makes it easier for people to find and instruct you.
Barristers typically need SEO tailored to specialist expertise, direct access, and professional tone — with a focus on authority and credibility. Unlike solicitors, barristers often work solo, so the strategy must spotlight individual skill and experience in a highly competitive niche.
SEO can help barristers attract more direct access clients or increase visibility for solicitor referrals — but returns often build over time. A typical result might be seen within 3 to 6 months.
Here’s one way to look at return on investment over a 3-month period:
ROI = (Total Value of New Instructions Over 3 Months – Total SEO Cost Over 3 Months) ÷ Total SEO Cost × 100
For example, if you gain £15,000 in new instructions over 3 months and spend £3,000 on SEO during that time:
ROI = (£15,000 – £3,000) ÷ £3,000 × 100 = 400%
So, every £1 spent returns £4 in revenue over three months. Results may grow further over time as your online visibility improves.
Please note: SEO returns depend on your practice area, competition, and conversion rate. These figures are illustrative — actual outcomes vary and aren’t guaranteed.
Yes — senior barristers benefit greatly from SEO when targeting complex briefs, advisory roles, or media commentary. A well-crafted presence builds trust, highlights gravitas, and helps distinguish your expertise from others in a competitive field.
By optimising for relevant queries and showcasing your expertise, SEO puts you in front of individuals searching for help without a solicitor. A strong online presence builds trust and encourages public access enquiries directly through your site. that reflect your practice areas, expertise, and client needs — such as “public access employment barrister,” “criminal defence KC London,” or “construction law counsel.” I identify terms with strong intent and achievable competition for barristers.
Yes — by optimising your online presence for your niche and highlighting your expertise, I help increase visibility with journalists, publishers, and legal outlets looking for expert opinion and quotes in your practice area.
Yes — SEO can be tailored to your exact practice area, whether that’s immigration appeals, employment tribunals, or family finance. By targeting the right keywords and optimising content, I help your expertise show up in the searches that matter most.
Yes — chambers and individual barristers serve different purposes online. Chambers benefit from site-wide authority and visibility, while individual barristers need SEO that highlights their specialisms, public access eligibility, and personal achievements.
I optimise your profile and content to include targeted keywords like “expert witness [practice area]” or “legal advisory for [topic].” I also recommend publishing insightful commentary and guides that highlight your experience in giving expert legal opinion.
Yes — I create optimised, insightful content that highlights your experience and viewpoint. Thought leadership pieces like opinion articles, guides, and commentary help you earn trust and visibility among peers, clients, and search engines alike.
Yes — I tailor SEO to highlight your distinct experience, case successes, and specialist insights. Even in competitive fields like criminal law, I help you build a visible and credible presence that resonates with instructing solicitors and direct access clients.
If you offer public access services or want more control over your online presence and reputation, a personal website is a smart move. It showcases your expertise, improves your search visibility, and makes it easier for potential clients to find and brief you.
Yes — I can help you establish your first website from scratch, including structure, content, and SEO. Whether you’re newly qualified or branching into public access, I’ll guide you through creating a credible and optimised online presence.
Yes — I can advise on improvements, supply optimised content, and offer SEO guidance without needing full site access or control. This allows your in-house or third-party web team to implement recommendations efficiently.
Yes — I can optimise your bio to include relevant keywords, improve structure, and align with what prospective clients and solicitors are searching for.
Yes — chambers and individual barristers serve different purposes online. Chambers benefit from site-wide authority and visibility, while individual barristers need SEO that highlights their specialisms, public access eligibility, and personal achievements.
Yes — I write SEO-friendly content for profiles, practice areas, and blogs. I also review existing content to improve clarity, structure, and ranking potential — all while keeping tone and compliance front of mind.
Yes — even one or two targeted blog posts a year can build topical authority, support rankings, and show thought leadership. I focus on SEO-led topics that require minimal effort but bring lasting visibility for your expertise.
This can vary. Regular updates show Google your site is active, and help highlight your latest cases, publications, or achievements — which improves relevance, rankings, and client engagement.
Yes — I can review and optimise your LinkedIn profile to align with your practice areas, boost discoverability, and support thought leadership. It’s a key trust signal for both Google and prospective clients.
Yes — I work with barristers and ADR practitioners across the world who have a focus on the law of England and Wales, not just in London. Local SEO strategies help you rank in specific towns or regions, making your services more visible to solicitors and direct access clients nearby.
Yes — I can structure your content and optimise for each location or court circuit you cover. This helps you appear in relevant searches across your full geographic range without diluting your authority or confusing Google.
Yes — I work with newly qualified barristers to build early visibility, showcase your core practice areas, and create content that helps you compete online. SEO gives you a head start in developing authority and attracting the right work.
Yes — a strong online presence boosts your chamber’s visibility and credibility. SEO can highlight your expertise, values, and culture — helping attract talented pupils and barristers who are already searching for chambers like yours.
I can track qualified enquiries, calls, and email form submissions linked to organic traffic. With analytics, dashboards, and lead-tracking tools, you’ll see exactly how SEO activity translates into real-world instructions — not just clicks or visits.
Engagement metrics like enquiries, time on page, and direct access contact forms matter most — not just traffic. I track visibility for your practice areas, rankings for key terms, and content performance to show real progress.
Yes — I analyse rankings, content, keywords, and visibility of your competitors. This helps uncover high-value gaps, opportunities, and strategic insights you can use to stand out and attract more of the work you want.
Yes — I’m familiar with the BSB Handbook and ensure that all SEO content respects your regulatory obligations. That means no misleading claims, and everything is crafted to remain compliant while still improving your visibility.
I combine legal training with editorial experience. Every piece of content is carefully crafted or reviewed for tone, clarity, accuracy, and compliance. I aim to reflect your expertise precisely — without sacrificing SEO performance or client understanding. You’ll always approve the content prior to it being made publicly available.
Yes — privacy and confidentiality are taken seriously. I treat every enquiry and engagement with discretion and professionalism.
While studying law, I stumbled into SEO while helping a friend’s firm get noticed online. What began as a side project revealed a rare overlap between legal insight, data analytics and creative strategy — and I ran with it. Today, SEO lets me apply everything I learned in law to help legal professionals grow in ways that are measurable, helpful, and impactful.
It starts with a conversation. I’ll review your current visibility, goals, and practice area focus. From there, I’ll map out a personalised strategy — whether that’s optimising your bio, building your own site, or launching targeted content.
Schedule a free consultation with our team and let’s make things happen!
Freelance SEO consultant for barristers. I deliver focused SEO strategies to enhance visibility, attract relevant enquiries, and support the growth of your chambers or legal profile.
