I’m Will Writes, and I help law firms grow their online presence through search engine optimisation.
I’ve worked in-house with a Legal 500 UK firm, so I understand how legal practices operate, the marketing challenges they face, and how potential clients search for legal services.
I work with solicitors, barristers, and legal firms across England and Wales—from sole practitioners to Legal 500 firms. Whether you’re trying to compete in a crowded market or just want more visibility in your local area, I can help.
Law firm SEO consultant
how to rank my law firm, law firm SEO consultant near me, SEO expert for solicitors, improve law firm Google ranking, law firm SEO specialist, legal SEO services UK, SEO consultant for legal firms, lawyer SEO consultant London, law firm marketing consultant, SEO for solicitors UK, legal practice SEO expert, law firm digital marketing consultant.
When you hire me, you’re working directly with the person doing the work. No account managers, no junior staff, no offshore content teams.
I’m not trying to scale to 100 clients. I work with a smaller number of law firms so I can give proper attention to each one. That means I actually understand your practice areas, your competitors, and what’s working (or not working) in your market.
Having legal qualifications and in-house experience also means I understand things like SRA compliance, YMYL guidelines, and the importance of getting legal terminology right. Most SEO agencies don’t have that background.
I start by understanding where you are now and where you want to be. That means looking at your current search visibility, identifying what your competitors are doing, and mapping out which keywords actually matter for your practice areas.
From there, I build a 12-month roadmap that prioritises the improvements that’ll make the biggest difference.
Most law firm websites underperform because their content doesn’t match how people actually search. I rewrite service pages, create blog content that answers real client questions, and make sure your site is structured in a way that both Google and potential clients can understand.
This includes everything from meta descriptions and heading tags to internal linking and conversion optimisation. The goal is to rank higher and convert more visitors into enquiries.
For most law firms, local visibility is what drives business. I optimise your Google Business Profile, manage local citations, and create location-specific content so you show up when people in your area search for the services you offer.
I handle the technical side—site speed, mobile optimisation, schema markup, fixing crawl errors—so search engines can properly index and rank your pages. This also includes making sure your site works well for users, because Google increasingly rewards good user experience.
Your firm’s authority is partly determined by who links to you. I identify opportunities to get backlinks from legal directories, industry publications, and other authoritative sites that strengthen your domain and improve your rankings.
I'm not just an SEO consultant who works with law firms—I'm someone with legal training (LLB, LLM, LPC) and in-house experience at a Legal 500 UK firm. I understand how your sector works, what compliance means, and how clients actually search for legal services. That makes a difference.
I’m not interested in quick wins or shortcuts. I build sustainable strategies that follow Google’s guidelines and deliver results over time. Here’s how it typically works:
We have an initial conversation about your goals, challenges, and what you want to achieve
I review your current setup and identify what needs fixing or improving
We agree on priorities and I build a 12-month plan
I get to work on content, technical improvements, and optimisation
You get reports showing rankings, traffic, and how things are progressing
We adjust based on what's working and where there are new opportunities
Common questions law firms ask me about SEO.
Most people looking for legal help start on Google. If you’re not visible there, you’re invisible to potential clients—even if you’re the best solicitor in your area.
Good SEO ensures you show up when someone searches for “family law solicitor near me” or “employment lawyer in Manchester.” It’s about being found at the right moment by people who actually need your help.
And unlike paid advertising, SEO keeps working even when you’re not actively spending money on it. It’s a long-term investment that compounds over time.
Yes—I work with solicitors and law firms across England and Wales, not just in London. I’ve helped legal practices in Birmingham, Leeds, Manchester, Bristol, Liverpool, Newcastle, Nottingham, Sheffield, and smaller cities and towns throughout the country.
Whether you’re a sole practitioner in Cardiff, a boutique firm in Edinburgh, or a multi-office practice across England and Wales, location doesn’t limit what I can do for your SEO. Most of my work is done remotely, though I’m happy to meet in person if you’re based in or around London.
What matters is your commitment to improving your firm’s online visibility—not your postcode.
Most firms start seeing improvements within 3-6 months, though it depends on competition and how much work needs doing. SEO isn’t instant, but it builds momentum over time.
I start at £1,250 per month. Pricing depends on your firm’s size, practice areas, and what we need to achieve. I’m happy to put together a tailored quote once I understand your situation.
Absolutely. With the right strategy—focused keywords, strong local SEO, authoritative content—smaller firms can absolutely outrank larger competitors in specific areas.
No. I’ve worked across family law, employment, immigration, personal injury, commercial, property, probate, and more. The fundamentals of law firm SEO apply across practice areas, though the specific approach varies.
That’s fine. I often work alongside in-house teams or other marketing providers. I can either lead the SEO strategy or slot in to support what you’re already doing.
I use industry-standard tools like Ahrefs, Semrush, Google Analytics, and Google Search Console to track rankings, analyse competitors, and measure performance.
No pressure, no hard sell—just a straightforward conversation about your goals and whether I can help.
Law firm SEO focused on visibility, content, and results. I develop strategies that attract the right clients and grow your legal practice online.
