I’m Will Writes, and I help solicitors grow their client base through smart, effective SEO.
Whether you’re part of a firm or working under a fee-share consultancy model, I make sure your website shows up when potential clients are searching for the legal services you offer.
No jargon, no fluff — just practical SEO that helps you attract more of the right clients and build a strong online presence.
SEO services for solicitors
SEO for bankruptcy solicitors, SEO for civil litigation solicitors, SEO for commercial solicitors, SEO for corporate solicitors, SEO for criminal solicitors, SEO for divorce solicitors, SEO for employment solicitors, SEO for family solicitors, SEO for housing solicitors, SEO for immigration solicitors, SEO for medical negligence solicitors, SEO for personal injury solicitors, SEO for probate solicitors, SEO for property solicitors, SEO for tax solicitors.
For most solicitors, monthly SEO is the most effective way to stay visible and competitive online. Google favours websites that are regularly updated, especially in industries like law that fall under Your Money or Your Life (YMYL) guidelines — where trust, accuracy, and authority really matter.
Regular SEO helps in several key ways:
Law is a fast-moving profession, and your website should reflect that. With monthly SEO, you’re not just keeping up — you’re staying ahead.
This is what to expect from working with me – and not experience along the way – with my Solicitor SEO services.
SEO isn’t just what I do — it’s work I believe in. I put a lot of thought and planning into every project, knowing it helps connect people with the legal support they need. That matters to me. – Will Writes
This step-by-step SEO service is designed to help solicitors appear higher in Google, reach the right clients, and grow steadily over time.
I’ll begin with a comprehensive look at your current search engine presence to understand what’s working—and identify opportunities to improve.
If we’re a good match, I’ll put together an outline SEO plan aligned with your practice areas, goals, and client base.
Once you're happy to proceed, we’ll sign the agreement and issue the first invoice to get started.
You’ll receive an onboarding form to capture key information about your firm, target audience, and past marketing efforts.
I’ll complete your SEO audit, build a clear roadmap, and implement the first round of high-impact on-page improvements.
We’ll track performance, make data-informed adjustments, and refine your SEO strategy to help grow relevant, high-quality website traffic over time.
Here are 35 frequently asked questions about SEO consulting, search engine optimization, and digital marketing strategies, covering everything from SEO audits to keyword research, content marketing, and web analytics.
SEO (Search Engine Optimisation) helps your firm appear where people are already looking — on Google. For solicitors, that means more visibility, more enquiries, and more trust from clients who find you at the right time.
It aligns your website with how real clients search. From local terms to legal questions, SEO brings in qualified traffic that’s actively looking for your services — increasing conversions and cutting reliance on paid ads.
If you’re working under a fee-share consultancy model, SEO can be a smart way to grow your client base independently. Since you’re responsible for generating your own work, visibility online becomes even more valuable.
Here’s one way to think about ROI over a 3-month period:
ROI = (Total Value of New Clients Over 3 Months – Total SEO Cost Over 3 Months) ÷ Total SEO Cost × 100
For example, if your SEO efforts bring in £20,000 in new client revenue over 3 months, and you spend £3,000 on SEO:
ROI = (£20,000 – £3,000) ÷ £3,000 × 100 = 566%
That’s a 566% return — meaning you could earn £5.66 for every £1 spent.
Please note: These figures are examples. Your actual return depends on your practice area, how well your website converts enquiries, and how much support you have in converting leads into clients.
SEO builds long-term visibility and trust, while paid ads stop working the moment you stop paying. For solicitors, organic traffic often delivers more sustainable results and better ROI over time.
Yes — by building your own strong online presence, SEO brings clients directly to your firm. This reduces dependency on expensive lead platforms and gives you greater control over the quality and volume of enquiries.
SEO works alongside relationship-based marketing. It ensures that when people hear your name or search your services, they find a strong, credible online presence. It’s not about replacing referrals — it’s about converting them when people Google you later.
Most solicitors begin to see traction within 3–6 months. Full results take longer but grow steadily with consistent, high-quality work — especially in competitive practice areas.
The big ones are relevant content, strong local signals (like your Google Business Profile), consistent citations, technical SEO health, and trusted backlinks. All of these help Google see your site as authoritative, useful, and location-relevant.
You should target terms that specifically reflect your services and client intent — like “family solicitor in [Insert location],” “conveyancing fees,” or “no win no fee personal injury.” I identify high-value keywords based on volume, competition, and what clients are actively searching.
Yes. Rather than just ranking for “family solicitor,” for example, I can help you target specific client types — such as HNW clients, international families, or entrepreneurs going through divorce. This helps you attract cases that actually suit your expertise.
Definitely — local SEO is one of the most effective strategies for firms serving a single area. I’ll make sure your firm ranks prominently when potential clients search for legal help in your town or region.
Yes — I specialise in helping high-street solicitors increase local visibility through Google Business Profile optimisation, local citations, and tailored content to connect you with clients in your community.
Yes — I optimise your Google Business Profile and enhance local signals to improve your position in Google Maps. This helps more clients in your area find and contact your firm directly.
Yes — SEO supports reputation management by improving visibility of positive content, boosting trusted pages, and pushing outdated or negative results down. It also helps clients find the right impression of your firm online.
That’s always the aim — but I focus on realistic, sustainable growth. I prioritise rankings that bring qualified leads, not just vanity positions, using ethical, proven SEO practices tailored to legal services.
Yes — blogging helps target long-tail keywords, answer client questions, and build topical authority. Well-written blog posts can attract new visitors, increase site engagement, and improve your rankings over time.
Consistency matters more than volume. Publishing one strong post per month can make an impact — but if possible, aim for 2–4 posts monthly to build authority, stay competitive, and keep your site fresh in Google’s eyes.
Yes — I write blogs and client-friendly practice area content that explains your services clearly, uses strategic keywords, and reflects your firm’s tone. The goal is to inform, reassure, and convert potential clients.
Yes — I review and refine legal content to make it clearer and more engaging without losing accuracy. This helps your messaging land better with clients and supports improved search visibility.
Not always. Many solicitor websites can be optimised without a full rebuild. I assess your current setup and recommend improvements — only suggesting a redesign if it’s truly holding back your SEO potential.
It’s up to you. I can either optimise your existing profile or help you set up a personal site that ranks well and supports your niche.
Yes. Whether you work with individuals (e.g. in family or immigration law) and businesses (e.g. in employment or commercial contracts), I’ll help position your content so it speaks clearly to each audience — without mixing messages or splitting your visibility.
Yes — SEO can work alongside your existing branding. I optimise structure, content, and technical elements without altering your firm’s tone, visuals, or identity. The goal is to enhance visibility while staying true to your brand.
Yes — I assess and improve site speed, mobile usability, and technical health. These factors directly impact user experience and rankings, especially for solicitors whose clients search on the go.
Yes — I regularly work with WordPress and know how to optimise themes, plugins, and content structures. Whether it’s Yoast, Rank Math, or a custom build, I can make your WordPress site SEO-ready.
Yes — high-quality backlinks remain a key ranking factor. They build trust and signal authority to Google. I focus on ethical, relevant link-building that supports your content strategy and long-term visibility.
I use tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console — along with custom tracking dashboards — to audit, plan, and measure performance with data-driven precision.
I analyse visitor intent, engagement, and conversion rates — not just traffic volume. The goal isn’t more clicks, but more of the right clicks from prospective clients looking for exactly what your firm offers.
We review performance, measure ROI, and outline next steps. SEO isn’t a one-time fix — most firms continue with ongoing support, new campaigns, or content refinement to maintain momentum and build long-term visibility.
I work with firms of all sizes — from sole practitioners to growing regional firms. The strategies I use are flexible and scalable, tailored to meet your goals no matter your firm’s size or resources.
I follow Solicitors Regulation Authority (SRA) guidance, ensuring all content remains accurate, non-misleading, and compliant with advertising standards — so your SEO works within the boundaries of professional regulation.
Absolutely. I regularly collaborate with internal web or marketing teams. I’ll plug into your setup, offering SEO direction and recommendations your team can implement — or I can handle execution, depending on what works best for you.
Yes — privacy and confidentiality are taken seriously. I treat every enquiry and engagement with discretion and professionalism.
I don’t use a fixed hourly rate because every solicitor or firm has different goals, challenges, and budgets. Instead, I offer flexible, tailored pricing based on the scope of your SEO needs—whether that’s a one-off audit, monthly support, or content optimisation.
If you’d like a personalised quote, feel free to get in touch and I’ll be happy to review your requirements.
Schedule a free consultation with our team and let’s make things happen!
Freelance SEO consultant for solicitors. I provide strategic, results-focused SEO to improve visibility, attract the right clients, and support long-term growth for your legal practice.
